"H2O allowed us to interface directly with our existing application and it scales for our massive data set. There is nothing else like it."Satya Satyamoorthy Director of Software Development
- Advertising Optimization
Overview of the Challenge
As the world's largest provider of TV and online behavior analytics with data on 140 million US households covering over 330 million people, the amount of data that Nielsen Catalina Solutions had to work with was too much for most analytics tools.