"H2O Driverless AI allows us to not only take the forms that our customers fill out, but also the phone calls. Phone calls are really important in marketing. Just to give a number here, about 90% of the leads we generate are call based leads. With intelligent core scoring powered by H2O Driverless AI and using H2O Word2Vec models, we came up with a powerful solution that made it possible to achieve our goal of accurately identifying high quality leads from phone calls for our customers faster than ever before."Martin Stein Chief Product Officer
- Lead Scoring
Overview of the Challenge
The real estate marketing company found that only 14% of its leads were productive. While machine learning offered promise in addressing this inefficiency, the realities of implementation could prove to be time consuming, expensive, and a barrier to innovation.