"H2O has the experts on their team that can help us. That makes my life easier because people on my team can focus on the business needs."Sergei Izrailev Chief Data Scientist
- Advanced Analytics
- Advertising Optimization
Overview of the Challenge
Brands are demanding advertising objectives that are more meaningful to them. It is now possible to tie online advertising to offline purchases. As more facets of advertising and attribution can be measured, it becomes important for brands to take control of their own optimization.