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Macy's uses H2O to compress model building so it can act on short-lived patterns to lift sales and customer satisfaction.
Taking months to build models means that trends have to be long term or seasonal. If Macy's could take the model building process from weeks to days or even hours, they could find patterns that they could use this week or even for just a few days to increase sales or increase customer satisfaction.
“With H2O we are able to build models quickly so we can find patterns that we can use right away”Daqing ZhaoDirector, Advanced Analytics