Key takeaways
- Deciles built on last year's prescribing in a nearby class miss HCPs whose patients fit the new indication but never wrote the old product.
- H2O Driverless AI returns reason codes with every rank, so a field lead sees why each HCP ranks where it does.
- Your compliance team sets the rules: approved indication only, reviewed data sources, and no link between a score and anything of value.
- Rankings can be refreshed after launch as early prescribing data arrives, rather than locked to the pre-launch forecast.
Reach the right prescribers in a launch window that never comes twice
A launch has a narrow window. Your field team can reach only a share of the healthcare professionals in a therapeutic area in the first months, and the order matters.
Deciles built on last year's prescribing in a nearby class miss HCPs whose patients fit the new indication but who never wrote the old product. They also give your reps no reason to trust the list.